Is The Noticing Being Astroturfed?

"We are more often deceived by pride than by cunning." - François de La Rochefoucauld, French author and moralist (1613-1680)

It now seems all but impossible to deny that the movement once known as The Great Awakening—the mass realization that the global political elite governs not in service of either morality or the public good, but toward a future defined by manipulation, surveillance, technocracy, and megalomaniacal control—has, to a very significant degree, coalesced into a far more concentrated force: The Great Noticing.

Many will no doubt regard this as long overdue. After all, when the curtain was at last pulled back from the Covid puppet show, and the scale of the deception laid bare, unprecedented numbers were, for the first time, forced to confront the distinctly Israeli, Zionist, and Jewish hands responsible for pulling the strings. The same might be said about the official narratives surrounding 9/11 and the 2008 Financial Crash, America’s ongoing opioid crisis and of course the Jeffrey Epstein Scandal, while neither does it require, contrary to the media’s wall-to-wall gaslighting, any kind of congenital hatred or race-based psychopathology to acknowledge that it is much these same hands which have injected the poisons of pornography, mass migration, and Hollywood, consumerism, feminism, and psychoanalysis into the Western zeitgeist. These now flow freely through our civilizational bloodstream, metastasizing in cultural, moral, and spiritual cancers, and yet unquestionably the principal catalyst behind The Noticing has been the genocide, overwhelmingly of children, which is currently being inflicted upon the people of Gaza.

On the surface, this groundswell of Judeo-skepticism appears to constitute an organic, if tragically belated, response to decades (arguably centuries) of subversion, subterfuge and brutality. Some have suggested that it may even prove fatal to Jewish posturing as humanity’s foremost victim group, a mythos central to their power, but in an age mired in censorship and psyops, propaganda and counterpropaganda, not even this can be accepted uncritically.

The origins of The Noticing should certainly give some pause. Although incubated in the oft-maligned corners of the internet, in the so-called cesspools of 4Chan, Telegram, and Gab, what finally allowed such counter-Kosher sentiments to be catapulted into popular consciousness was Elon Musk’s acquisition of Twitter. Enticed by his professed commitment to “Free Speech absolutism”—alongside the performative hyperventilating it elicited among professional bullshit artists—legions of the platform’s once-banished political exiles came flooding back, bringing with them the kind of verboten talking points long since purged from public discourse. Musk, for his part, was more than willing to fan the flames, simultaneously galvanizing supporters and enraging detractors by offering up a few entry-level red pills as well as the occasional (and palpably autistic) Roman salute. Yet, what neither side seemed able to recognize—or were too wedded to the state-sanctioned reality to admit—was that beneath his carefully curated persona, this self-styled maverick and unencumbered genius ultimately answered to the same masters as everyone else.

This was brought into irrefutable focus in 2023 when, following some media-contrived outrage over an alleged antisemitic boo-boo, Musk was summoned to Israel in order to ritually atone for his heresy. After self-flagellating his way through Kfar Aza, a kibbutz (permitted to be) stormed by Hamas, the tech mogul-turned-transhumanist trailblazer not only declared his support for the IDF’s subsequent actions in Gaza but also agreed to withhold Starlink services in the territory without Jerusalem’s express approval. ​Indeed, so fawning was his contrition that Netanyahu, a man who routinely decries opposition to war crimes as inherently Judeophobic, went so far as to describe his South African guest as “a great friend of Israel,” while several months later, during the Auschwitz leg of his apology tour, Musk would reiterate, to the tittering delight of Ben Shapiro, his self-conception as “aspirationally Jewish.” This, for anyone immune to the illusions of the left-right paradigm, was all too predictable. It might even be said that if the SpaceX founder’s immense wealth was not enough to confirm him an agent of Israeli interests, then his vast catalogue of business collaborations unequivocally is; but still, the clearest illustration of Musk’s shabbos goy credentials must surely be his well-publicized role, recently vacated, within the current Trump administration.

Accurately described as the most pro-Zionist White House in history, the president’s second term has seen him renege on much of his America First platform in favor of policies explicitly designed to benefit the apartheid state. The most flagrant example of this came in the form of Executive Order 14169, which placed a 90-day suspension on all funding for foreign aid programs—all funding, that was, except the approximately five billion dollars earmarked for Israel and Egypt, the latter’s exemption due solely and exclusively to its strategic importance to the former.

Of course, US support for “the only democracy in the Middle East” is far from a uniquely Trumpian phenomenon. With the notable exception of JFK, whose assassination is covered in Mossad fingerprints, virtually every president in US history, whether Democrat or Republican, has, to varying extents, thrown themselves behind the Zionist cause. What is distinct to Trump, however, is the extent to which he has vowed to fight this cause domestically.

Building on measures laid down during his first term, his government has issued a sweeping crackdown on the “dangerous return of anti-Semitism” to America, primarily as it has manifested on college campuses. So far, investigations have been launched at more than sixty universities, with institutions such as Columbia, Harvard, and Cornell facing the loss of federal funding unless they quell the surge in pro-Palestinian protests—Trump’s brand of ideological orthodoxy (effectively hate speech laws tailored to boomer-cons) further enforced through monitoring student visa holders and green card applicants suspected of harboring the nebulous notion of “pro-Hamas sympathies.” To date, this has resulted in the deportation of over a thousand foreign-born agitators as well as enhanced surveillance of many left-wing radicals, groups, it seems redundant to say, which are as unlikely to earn the sympathies of the nationalist-minded advocates of The Noticing as the DEI-obsessed indoctrination factories that enabled them.

This would seem perilously short-sighted. As recent U.S. history has demonstrated, “exceptional measures,” whether in the form of The PATRIOT Act or FISA provisions, have invariably been repurposed and revised to target the dissident right—Nick Fuentes, Enrique Tarrio, and Tucker Carlson, all finding themselves ensnared by legislation first introduced under the guise of curtailing Islamic terrorism. Wednesday’s murder of two Israeli embassy staffers certainly provides the pretext for a fresh wave of such restrictions. These, of course, had already been drawn up long before, specifically through the Heritage Foundation’s Project Esther; Americans who hashtagged their aversion to drone-striking aid convoys or retweeted an article on Sabbatean-Frankism, mistakenly believing the First Amendment hype around Musk-era Twitter, set to discover that their actions may soon be deemed punishable—perhaps even retroactively punishable—under Trump’s Zionophilic crusade.

Scrapping the First Amendment at the Behest of a Foreign Power - Greg Reese

That said, while X may have been restored, at least superficially, to the bastion of free thought it was advertised as, it has taken several outspoken critics of Israel to cultivate the Noticing into a bona fide movement. Among the most prominent is Dan Bilzerian—a former lifestyle CEO, professional poker player, and international lothario—who, after a lengthy period of legal troubles, is gradually being reintegrated into the mainstream to discuss his decidedly un-mainstream views on Jewish tribalism, their dubious claims to semitic heritage, and even that most sacred of all sacred cows, the Holocaust. Of greater impact still is Candace Owens. One-time Fox News darling turned “antisemite of the year,” she has seen her influence swell, and swell quite dramatically, since departing Zionist spin machine The Daily Wire, while further to the fringes stand the likes of Stew Peters, Lucas Gage, Jackson Hinkle, and Jake Shields, their collective reach continuing to expand almost twenty months after October 7^th. For many, the emergence of such figures beyond their ideological enclaves is symptomatic of a mounting (and wholly deserved) hostility toward Israel. Others, however, even those broadly supportive of their message, have questioned how such big-name noticers have managed to evade the shadow banning, algorithmic demotion, and blacklisting imposed upon similarly minded observers and yet, there remains one individual whose rise to online infamy has appeared nothing short of frictionless.

Ian Carroll undoubtedly represents an interesting case. If you frequent the most politically blasphemous outcrops of social media (which, given you’re reading this Substack, it seems safe to assume you do), it is probable you have stumbled across at least some of his videos. You may well even agree with much of what he has to say. Carroll, for instance, has stated that Jerusalem was behind both the 9/11 attacks and the Epstein blackmail operation—just two of the many, many ways the “Zionist mafia” have sought to manipulate U.S. foreign policy. The Washington native has gone so far as to claim that Jews “did their best to embellish and inflame” accounts of the Holocaust, an assertion that, until just months ago, would’ve earned a surefire trip to the digital gulag. But even with such controversies to his name, conceivably Carroll’s biggest point of credibility among the JQ-conscious is the hysterical kvetching he has evoked from the Anti-Defamation League—an organization whose sole raison d'être is to hysterically defame opponents of Israel.

Nevertheless, despite all his apparent basedness, one cannot help but wonder about either the speed or the scale of his ascent. As recently as 2021, Carroll was functionally unknown, his earliest online presence centered on financial intrigue and market manipulation, particularly as it pertained to the GameStop affair. It wasn’t until two years later that the scope of his analysis began widening to encompass more general geopolitical machinations, many with a pronounced Jewish dimension, but unlike other commentators who’d tackled such topics before, often over decades and in far greater detail, Carroll’s content was not merely permitted but, as an increasing number of onlookers have pointed out, inexplicably amplified.

To be fair, there are plenty of organic explanations for this. With his clean-cut finance-bro demeanor and constrained, Don Draper-like delivery, Carroll’s “just asking questions” approach was always liable to resonate with the burgeoning segment of society disillusioned with their pre-approved programming, but who are not yet ready to embrace the label of “conspiracy theorist.” So too does he exhibit a knack for distilling complex, emotionally charged topics into arresting, meme-worthy vignettes, and yet these assets alone would not seem to account for how, mere months after his first upload, the self-described “entrepreneur and independent researcher” managed to amass enough of a following to land a spot on The Joe Rogan Experience.

To a very real degree, this has become something of a kingmaker within the alternative media ecosystem, a vehicle through which armchair activists and internet vigilantes are legitimized as authoritative voices of dissent—Carroll’s appearance elevating him to the Noticing’s de facto figurehead as well as its most magnetic lightning rod. Naturally, to bandy around accusations of “controlled opposition” would be entirely speculative. Worse still, it would risk undermining his very valid observations. Whether such a term applies either to Carroll or any of his aforementioned contemporaries remains a debate for another time, but having witnessed saboteurs embed themselves within every iteration of the Freedom Movement—from Big Pharma apologists posing as anti-vaxxers to degenerates masquerading as moralists, from pimps heading the manosphere to feds moonlighting as patriots—it must now be obvious that it is not the teleprompter-reading mannequins of the MSM we should be most wary of, but rather those who are telling us precisely what we want to hear.

Needless to say (and perhaps not without some justification), this article will inevitably be met with accusations of blackpilling. At the very least, the reader may consider it unduly cynical, if not borderline paranoid, to believe that a movement as outwardly promising and unprecedented as the Noticing constitutes but layer of deceit around our already stage-managed reality.

Naturally, I hope they are right. For the first time since the Second World War, there is something akin to meaningful conversation taking place about the true nature of Jewish influence, not to mention the magnitude of suffering it has wrought upon the world. By now, the atrocities being committed in Gaza have become so barbaric and so brazen that it would amount to nothing less than willful ignorance to deny the evil which must be driving them, and yet given the centuries-refined insidiousness of this evil, it seems almost equally naïve to dismiss the possibility that if our efforts to uncover it have not already been compromised, then sooner or later, they most assuredly will be.

That is not to say that these are doomed to failure, however. Far from it. Over just the past few days, we have seen the collapse of the pro-Israel consensus reverberate across the international stage, with multiple countries, many of them longstanding allies, issuing scathing rebukes, implementing embargoes, and even initiating legal proceedings in response to the blockade of aid to Gaza. Most remarkable of all has been Trump’s change in rhetoric. Supposedly enraged at Netanyahu’s attempts to circumvent his authority (although more likely, seeking to shed his reputation as a Zionist lapdog), the American president has recently returned from a Middle Eastern tour that sidestepped his usual pilgrimage to The Holy Land, meeting with Syrian leader Ahmed al-Shara and securing a $142 billion arms deal with Saudi Arabia just weeks after announcing a unilateral ceasefire with the Houthis. There have even been reports, presumably exaggerated, suggesting that he might even recognize some semblance of Palestinian statehood.

But regardless of the motives behind Trump’s distancing from Israel, as well as the country’s deepening isolation from the rest of the world, those of us who support this decoupling must remain more vigilant than ever. This is an enemy, after all, that has shown there is no depravity it will not stoop to, no crime it will not commit, and most importantly, no mask it will not wear in order to preserve its power. Victimhood has long been the chief source of its strength. Infiltration and duplicity have always been its preferred method of enforcement, and so if we allow ourselves to mistake Israel’s strategic setback for its conclusive defeat—growing complacent in all our self-satisfied “winning”—then eventually, the Noticing will become just another weapon wielded by those it once sought to expose.